Privacy Policy.

1. Introduction

Foremost.ai (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or engage with our services.

2. Information We Collect

We may collect and process the following data:

• Contact information: Name, email address, and company details when you reach out to us.
• Newsletter subscriptions: Email address when you subscribe to our insights.
• Usage data: Anonymised information about how you interact with our website.

3. How We Use Your Information

We use your data to:

• Respond to your enquiries and provide our advisory services
• Send you our quarterly newsletter (if subscribed)
• Improve our website and user experience
• Comply with legal obligations

4. Data Sharing

We do not sell your personal data. We may share your information with trusted service providers who assist us in operating our website and conducting our business, provided they agree to keep your information confidential.

5. Your Rights

Under GDPR and UK data protection law, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to processing of your data
• Data portability

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When determining the appropriate retention period, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorised use or disclosure, and whether we can achieve the purposes through other means.

7. Cookies

We use essential cookies to ensure our website functions correctly. We may also use analytics cookies to understand how visitors interact with our site. You can control cookie preferences through your browser settings.

Specifically, we use PostHog (hosted in the EU) for site analytics. If you accept analytics cookies, one first-party cookie recognises you when you return. If you decline, analytics runs without storing anything on your device and your visits remain anonymous. Your choice is remembered in your browser and you can change it at any time by clearing this site’s data.